An Omnichannel World Requires Smarter Research Methods… and C+R has them!
Get higher resolution insights about your Brands, Consumers and Shoppers by using actual behavioral data collected from millions of shopping receipts.
Using purchase data from InfoScout, C+R now offers a powerful combination of data analytics and sophisticated survey capabilities to ensure you have the right insights at every step of the path-to-purchase.
Field surveys that are different & more accurate.
- Ability to identify buyers precisely, using receipt-generated data, based on either recent or past purchasing.
- No need to rely on respondents to accurately remember what they bought and when.
- Agility to survey buyers of newly launched products more quickly than every before.
Uncover insights from stored, historical data that alleviate the need for long surveys.
- Ability to sift through past purchase data for immediate answers to many questions.
- Obtain accurate, timely answers to many routine questions about who is buying what from where.
- And follow-up with surveys to understand “Why?”
Gain an omnichannel view of your product and category buyers.
- Uncover channel shifting and the reasons behind it.
- Who is buying your category online, when and why?
- What needs drive purchasing in different classes of trade?
Develop holistic understanding and stories about your category to take to retail partners.
- Understand growth and declines in your brand.
- Deeply understand shopper behavior and profile your brand’s loyal buyers.
- Identify at-risk consumers and discover how to keep them; profile even tough-to-find “lapsed” buyers.
- Dig deep into competitive dynamics in your category through shopper insights analysis.
- Integrate to develop category decision trees.
- Evaluate marketing tactics and uncover opportunities through promotion analytics.