Back to top
Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Jorge Martinez, Vice President

A centuries old tradition, Día de los Muertos (Day of the Dead) and its pictorial allegories have grown in popularity in the US.

Read More
A Spooktacular Celebration at C+R Research

A Spooktacular Celebration at C+R Research

Shellie Brigando, Senior Layout Specialist

We had a bevy of boys and ghouls descend on our offices for a Halloween celebration this year at C+R Research!

Read More
Keeping Behavioral Economics Theories at the Forefront for Concept Testing

Keeping Behavioral Economics Theories at the Forefront for Concept Testing

Lynne Bartos, Vice President

In this blog, we're focusing on a few behavioral economic that are related to and can be applied to concept testing.

Read More
The Evolution of Logos

The Evolution of Logos

One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company’s message to customers — a simple way to share the company’s values and make an impression.

Read More
Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Read More
How Brands Can Respond to the Movement Toward Craft

How Brands Can Respond to the Movement Toward Craft

Matt Werner

Over the past decade, the beer industry has gone through a dramatic shift as craft beer has gobbled up market share at the expense of macro brands. While the craft beer scene provides the most convenient example of evolving consumer tastes, many other ca...

Read More
Disrupting Traditional Market Research

Disrupting Traditional Market Research

Jim Farina

One of the most dreaded tasks for a market researcher is the prospect of having to break bad news to a client and their invested stakeholders. For a good researcher, this goes along with the territory.

Read More
Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Zoe Honeycutt, Online Qualitative Project Coordinator

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.

Read More