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Brand Moral Leadership

Brand Moral Leadership

Shaili Bhatt, Senior Research Director
Ashleigh Williams, Director

The idea of having a moral compass was usually associated with individuals, but today's brands are developing their own psyches and consciences, driven largely through their communications.

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Dollars and Eyeballs:  Why the Sporting Industry is so Lucrative

Dollars and Eyeballs: Why the Sporting Industry is so Lucrative

Lynne Bartos, Vice President

The sporting industry continues to be one of the most dominant players in media and entertainment. But many sporting institutions are engulfed in controversy. So is it more important for brands to know their consumers and align themselves with what’s important to them or to strictly go where the money is?

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Our Two-Cents on this Year’s IIEX Conference

Our Two-Cents on this Year’s IIEX Conference

Emily Prozeller, Senior Research Director

At IIEX there were so many innovations and content shared, but there were two topics that particularly inspired us were: System 1 Thinking and Artificial Intelligence.

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Authentic Multicultural Representation On Television

Authentic Multicultural Representation On Television

Anna Rossi, Associate Analyst

Television reflects the attitudes of society while also helping to influence what people think and believe, so keeping a pulse on television shows can give insight into understanding your consumers’ attitudes and what should be important for your brand. Consumers are looking for authentic multicultural representation from their entertainment, so you can bet they are looking for it from brands, too, when deciding where to spend their dollars.

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Making A Difference In Our Community: 10 Years Of Partnership With The Chicago Children's Advocacy Center

Making A Difference In Our Community: 10 Years Of Partnership With The Chicago Children's Advocacy Center

Angela Roberts, Vice President

In 2012, we established an internal ChicagoCAC committee at C+R to head up our fundraising efforts and to manage volunteer assignments for different events at the Center’s facility. 

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How to use Agile Methods with In-Person Qualitative Research

How to use Agile Methods with In-Person Qualitative Research

Darren Breese, Vice President

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

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Making a Difference in Our Community:  Inspiring Our Youth Through Mentorship

Making a Difference in Our Community: Inspiring Our Youth Through Mentorship

Angela Roberts, Vice President

Another youth-focused organization that C+R Research started working with in 2017 is iMentor. iMentor’s motto that “Every Student Deserves a Champion” is what drives them to manage a program that enables adults to mentor high school students with the goal of getting them into college.

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Smarter Segmentation Research – The Time is Now!

Smarter Segmentation Research – The Time is Now!

Paul Metz, Executive Vice President

It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?

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