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Ashleigh Williams, Senior Research Analyst

We are proud to announce that our very own Ashleigh Williams has been awarded the Qualitative Research Consultants Association (QRCA) Young Professional Award!

Mario Cruz, Director, Brand + Creative

I'm an owned man. My mind does not always belong to me thanks to certain brands that make my world go round. When I think of certain products, I have my favorites. Brands like Intelligentsia coffee--Chicago-based and absolutely the best as far as I'm concerned--and Apple products. And, I have a near obsessive-compulsive relationship with Evah Pirazzi violin strings--in my mind no other brand comes even close to the golden tone and the projection I get from these. Most times I buy certain brands without even thinking about it.

Kelly Gebhardt, Vice President

One key note speaker that stood out was Dan Pink who talked about his book To Sell is Human: The Surprising Truth about Moving Others. He noted how back in 2000, 1 in 9 people worked in sales. Fast forward to 2013. One in 9 people are still working in sales. So, what are the other 8 in 9 doing. According to Dan, they are in sales too.

On May 3rd, the QRCA Southeast Chapter meeting held in Atlanta will feature Shaili Bhatt, a Research Director here at C+R Research and a member of QRCA's Board of Directors. Shaili will be presenting, "Unleashing the Power of Advanced Online Qualitative Approaches."

Marissa Gilbert, Senior Analyst

By Marissa Gilbert, Senior Analyst

The Associates Board's Sugar Ball took place on Friday, April 5, and the event was a huge success! The Sugar Ball was held in the beautiful Preston Bradley Hall in the Chicago Cultural Center. And, as an event sponsor, C+R raffled off six tickets and the three lucky winners were Janel McKeown, Suzanne Holtz and Amanda Hutchins. It was a fun night of desserts and dancing!