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Multicultural and Hispanic marketing and market research

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Jorge Martinez, Vice President

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays
If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote
Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.
Multicultural Marketing

Brenna Ivey and Ashleigh Williams

As brands engage in cross-cultural products and general market fusion strategies, it's essential to be mindful of what's okay - and what isn't. There are ways to adapt trending cultural phenomena without watering them down or divorcing them from context.

Jorge Martinez, Vice President

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.

Brenda Hurley, Executive Vice President

Hispanics make up 17% of the total US population. They are responsible for the highest percentage growth of the U.S. population, and that growth is coming from births--not immigration. What does that mean? It means younger populations have even higher percentages of Hispanics (and are more ethnically diverse overall) and these Hispanic consumers will be mostly Bicultural.