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Emerging Market

Zoe Honeycutt, Online Qualitative Project Coordinator

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.
Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.
Acknowledging Intimate Behavior

Emily Prozeller, Research Director

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s
Leveraging Online Behavior

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

Terrie Wendricks, Vice President

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

Bob Relihan, Senior Vice President

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.