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Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

Amanda Hutchins, Research Analyst

As we make decision after decision during the day, our ability to make quality decisions decreases. Without realizing it we are depleting our mental energy, a finite source.

Bob Relihan, Senior Vice President

Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other. Even though she wasn't generous enough to give me Google Glass, clearly it was a wearable holiday at our house. I felt a bit behind these items by giving her a new iPad - how last year... or even, how two years ago.

Bob Relihan, Senior Vice President

By Bob Relihan

Last year I discussed why it may be wise to employ qualitative methods after a quantitative investigation. This approach, of course, reverses the traditional order of such things. Many of us were taught to use in-depth interviews or focus groups to generate hypotheses for quantitative testing. But, as product development cycles get shortened it is tempting to short-circuit the initial qualitative phase of a research program and move straight to quantification. Marketers, after all, know their category and their consumers. Right?

Walt Dickie, Senior Vice President

(If you haven't already, be sure to read part 1 to this blog post.)

I'm assuming that if you're reading this you're probably a marketing researcher. If that's the case, you probably have access to a bunch of survey questionnaire. Look on your hard drive or reach into your file drawer if you're old school and take out three or four. Look them over and back up far enough so you're looking at their general structure rather than the details. What do you see? I'll bet they all share a similar approach:

Bob Relihan, Senior Vice President

The internet has been buzzing the past few days with the story (rumor?) that Bruce Willis intends to sue Apple for the right to leave his iTunes library to his daughters. I hesitate to provide a link; there are so many. The story has even popped up on Forbes. Clearly, the story resonates with people, even beyond the image of John McClane vanquishing an internet tyrant.

Walt Dickie, Executive Vice President

I'm not a news junkie, but I've always read newspapers. Having grown up and gone to college in New England, I've been reading the Times since I was a kid, and I can't remember a time when www.nytimes.com wasn't the home page on my computer.