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How to use Agile Methods with In-Person Qualitative Research

How to use Agile Methods with In-Person Qualitative Research

Darren Breese, Vice President

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

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Making a Difference in Our Community:  Inspiring Our Youth Through Mentorship

Making a Difference in Our Community: Inspiring Our Youth Through Mentorship

Angela Roberts, Vice President

Another youth-focused organization that C+R Research started working with in 2017 is iMentor. iMentor’s motto that “Every Student Deserves a Champion” is what drives them to manage a program that enables adults to mentor high school students with the goal of getting them into college.

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Smarter Segmentation Research – The Time is Now!

Smarter Segmentation Research – The Time is Now!

Paul Metz, Executive Vice President

It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?

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Making a Difference in Our Community: Partnering with Cristo-Rey

Making a Difference in Our Community: Partnering with Cristo-Rey

Angela Roberts, Vice President

More than a decade ago, we at C+R challenged ourselves with these questions, “How can C+R make a difference in the community? One of our more recent partnerships was formed in the summer of 2017 is with the Cristo-Rey Work Study Program.

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Black History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should Care

Black History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should Care

Ashleigh Williams, Senior Qualitative Analyst

This past year has brought women into the spotlight. Black/African American women are both in the forefront and the background with other brave women who have contributed to the revelation and discussions of the most sensitive topics, with the goal of pushing progress forward.

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5 Tips to Help Your Brand Get Noticed on Social Media

5 Tips to Help Your Brand Get Noticed on Social Media

Alex Palermo, Senior Research Director

Here are five tips we have learned regarding social media marketing while conducting social media analyses and brand studies for some of our clients

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#MeToo to #NoMore: What the Silence Shattering Movement Means for Brands & Marketers

#MeToo to #NoMore: What the Silence Shattering Movement Means for Brands & Marketers

Katie Borman, Quantitative Research Analyst

With the rise of social media, Me Too has transformed into #MeToo and has morphed into a sweeping media takeover that has reached 85 countries and counting. What does all of this mean for brands and marketers?

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Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Jorge Martinez, Vice President

A centuries old tradition, Día de los Muertos (Day of the Dead) and its pictorial allegories have grown in popularity in the US.

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