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Five Reasons Focus Groups Aren't Dead!

Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

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Building the Most Productive Online Community

Building the Most Productive Online Community

Bob Relihan, Senior Vice President

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.

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C+R Blog

Balancing Extreme Positive or Negative Attitudes in Focus Groups

Bob Relihan, Senior Vice President

One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.

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C+R Blog

Four Steps to Encourage Metaphorical Thinking

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

Four Rules for Creating User Archetypes

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

The Best Ways to Segment Interviews

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

The Difference Between Online Communities and Focus Groups

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

Ensure the Most Shoppers See your Communications

Bob Relihan, Senior Vice President

There is a good deal of received wisdom about the grocery store design and how it can both engage the consumer and structure their progress through the store.

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