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The New Independents: The Single Adult is Not Who We Thought they Were

The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their

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The New Independents: Marketing to the Single Adult

The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.

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C+R Blog

Balancing Extreme Positive or Negative Attitudes in Focus Groups

Bob Relihan, Senior Vice President

One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.

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C+R Blog

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

By Paul Metz, Senior Vice President

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C+R Blog

The Best Ways to Segment Interviews

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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