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Market Research and The Rising Data Tide

Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

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Clean Label Initiatives: What Do Consumers Actually Believe?

Clean Label Initiatives: What Do Consumers Actually Believe?

Zach Olsen, Research Analyst

At C+R, we've made an effort to break through the echo chamber and research how consumers really feel about clean labels. What follows are some of the salient findings from our recent study.

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Best Practices to Ensure Decision Fatigue Doesn't Affect Survey Results

Best Practices to Ensure Decision Fatigue Doesn't Affect Survey Results

Amanda Hutchins, Research Analyst

As we make decision after decision during the day, our ability to make quality decisions decreases. Without realizing it we are depleting our mental energy, a finite source.

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C+R Blog

What does wearable technology mean for market research?

Bob Relihan, Senior Vice President

Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other.

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C+R Blog

Does Marketing Research Live in an Echo Chamber? - Part 2

Walt Dickie, Senior Vice President

(If you haven't already, be sure to read part 1 to this blog post.)

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C+R Blog

Do fewer questions make sense in a focus group?

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

Does the Decline of Ownership Hinder Marketing Research?

Bob Relihan, Senior Vice President

The internet has been buzzing the past few days with the story (rumor?) that Bruce Willis intends to sue Apple for the right to leave his iTunes library to his daughters.

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