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Social listening is one of those buzz words that we hear quite often. But before engaging in social listening, you must first examine your objectives with this research. Sign up for our next webinar to learn how social listening can be a powerful tool for providing a “third perspective” in your research programs.
Through our partnership with InfoScout, C+R has access to real-time receipt data, which allows us to marry actual purchasing behavior (the what) with our custom research expertise (the why). In this webinar we will illustrate how we have evolved our research methods to better address the most challenging brand and shopper research questions through leveraging the power of InfoScout’s receipt data.
Communities and panels have come a long way in the past decade. While they still provide quick, continuous access to your consumers of interest, there’s more than meets the eye! To “take it up a notch,” think of communities not as a stand-alone method or tool, but as a part of a larger research strategy and offering.
In this webinar we will share insights on how to use agile qualitative research to optimize an idea or design, and how to garner quick insights and results without sacrificing quality.
Focus Groups have become an outlawed approach by some companies, but why? In this webinar we explain when to use Focus Groups and how to execute them effectively in your research strategy.
Navigating the digital space in an omni-channel world is challenging, but it needn’t be. In this webinar, we will share some tips on how to align your e-commerce strategy with shopper insights to help reduce some of the uncertainty.

There is an exorbitant amount of time, money and energy put into developing your brand's advertising creative. So, how do you ensure that your advertising is hitting the mark?

C+R Research

Our 2015 Summer YouthBeat Trendspotter showcases information on an uprising in teen tolerance as well as kids' love for their own subscription boxes.

C+R Research

Music remains a key part of entertainment as well as identity exploration for kids, tweens, and teens, and its importance to youth only grows as they become older.

C+R Research

For retailers and marketers, understanding the shopper journey can be a journey in itself. It requires a deep knowledge of how individuals shop for specific items. So how can you gain a better understanding of your shoppers?

C+R Research

Consumers are the lifeblood of your brand, driving everything from sales to word-of-mouth popularity. So it's critical that you make intelligent and informed decisions about how to communicate with them. Doing this starts with knowing who your consumers are--and knowing them well.

C+R Research

For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment.