There is an exorbitant amount of time, money and energy put into developing your brand's advertising creative. So, how do you ensure that your advertising is hitting the mark?
Our 2015 Summer YouthBeat Trendspotter showcases information on an uprising in teen tolerance as well as kids' love for their own subscription boxes.
Music remains a key part of entertainment as well as identity exploration for kids, tweens, and teens, and its importance to youth only grows as they become older.
For retailers and marketers, understanding the shopper journey can be a journey in itself. It requires a deep knowledge of how individuals shop for specific items. So how can you gain a better understanding of your shoppers?
Consumers are the lifeblood of your brand, driving everything from sales to word-of-mouth popularity. So it's critical that you make intelligent and informed decisions about how to communicate with them. Doing this starts with knowing who your consumers are--and knowing them well.
For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment.
We live in a multicultural world where cultures mesh and influence one another. As consumers seek out brands they can relate to or they feel care about them, culture plays an important role in their choices.