Boomers are the largest demographic segment of the population today. The 78 million Boomers spend about $2 trillion annually, and due to shifting demographic patterns, many marketers who have traditionally focused their efforts on 30-44 year-olds are turning their focus to the Boomer market. Generation X is significantly smaller in size, and according to census bureau estimates, by 2009 the number of people aged 30-44 will decline by 6%. Traditionally, this 30-44-age segment has accounted for the highest levels of spending on food, housing, personal care products, entertainment, and cars. However, due to its declining numbers over the next few years, the Boomer market is primed to lead the nation's spending.
C&R's BoomerEyes® division can help you understand what drives the Boomer market and how your business can harness the purchasing power of Boomers. Conducting research within the Boomer market is not as simple as merely finding respondents that were born between 1946 - 1964. C&R has done extensive research that has enabled us to identify four distinct segments within this dynamic group. Backed by over 45 years of qualitative and quantitative research experience, BoomerEyes® has the expertise to conduct effective research and interpret the findings, helping you to make intelligent and informed decisions.
The Boomer Heartbeat
For the past three years, C&R has conducted an annual Lifestyle and Segmentation study of the Boomer marketplace called the Boomer Heartbeat. In addition to surveying Boomers, this study is conducted among Gen Xers and Matures to give the Boomer findings context. One of the results of this study is a proprietary four-prong segmentation scheme of the Boomer marketplace that has proven to be robust for all three years of this research
To learn more, please contact Anne Wall.