Christine Holt
cholt@crresearch.com
Christine Holt, Vice President, heads up C&R's ShopperEyes™ division. Christine has unique qualitative research experience with an extensive quantitative background on both the client and supplier sides of the business. Prior to joining C&R, she acted as Senior Group Manager at Frito-Lay Convenience Foods (formerly Quaker Oats Convenience Foods), overseeing all research activities for the division's Chicago-based interests. Christine has also held various positions at Kraft Foods and Philip Morris International, overseeing large multinational qualitative and quantitative research projects in the U.S. and abroad.
Christine has extensive experience within advertising and communications development, marketing strategy and evaluation, as well as brand image assessment, positioning and new product development. She holds an M.A. in Audience Research from the College of Communications at Ohio University, and a B.A.C. in Audience Research and Television Production from Bowling Green State University in Ohio.