Paul Metz
paulm@crresearch.com

Paul Metz, Senior Vice President, joined C&R Research in 1999. Since joining C&R, Paul has dedicated his time to developing and managing C&R's youth divisions - KidzEyes, TeensEyes and MomsEyes. These divisions make up one the largest online panels in the industry with more than 30,000 kids, tweens, and teens, ages 6-18 and boast over 20,000 moms. Paul has helped conceptualize and develop a suite of kids' research services that leverage the panels and has consulted with a wide variety of nationally recognized clients in the entertainment, packaged-goods, and retail sectors.

Paul brings a wealth of knowledge about research design and quantitative analysis, and has extensive experience in the areas of brand strategy, advertising assessment, and new product development. Prior to joining C&R Research, Paul worked at The Quaker Oats Company and began his career at M/A/R/C where he directed marketing research projects for clients such as Domino's Pizza, Helene Curtis, Quaker Oats, Kraft Foods and Mattel.

Paul holds a B.A. in Psychology from Northwestern University and an M.S. in Marketing from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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