LatinoEyes^® is the research consultancy division of C&R Research that specializes in the U.S. Hispanic and Latin American markets. The LatinoEyes^® team is made up of experienced researchers who have a deep understanding of both U.S. and Latino cultures, and advanced quantitative and qualitative skills. This intellectual expertise, coupled with C&R's logistical capabilities, has made LatinoEyes^® a leader in Hispanic marketing.

In 2003, LatinoEyes^® conducted a breakthrough study on acculturation among Latinos, which was shared openly throughout the industry and has made a direct impact on how Hispanics are marketed to. Also, this study led to C&R's proprietary LatinoEyes Acculturation Scale (LEAS), which defines levels of acculturation based on over 40 variables that take into account language, attitudes and country of origin. This enables marketers to target Latinos with more precision than ever before. LEÀS consists of the following key variables:

• Language Usage
• at home
• with friends
• at work
• in prayer and thought
• Country of origin
• Attitudes about U.S. and Latino culture in terms of:
• relationships
• family
• community
• Media Usage
• Everyday exposure to Latino culture
• Income
• Education

In 2005 LatinoEyes^® launched its online research panel. LatinoEyes.com^® is an online panel of thousands of adult Latinos residing in the United States. This panel is unique in that it is made up of all Latinos, - not only the acculturated, but the bicultural and unacculturated as well. LatinoEyes^® clients can benefit from online research (fast results, online reporting, cost savings) while targeting the specific Latino consumer they are marketing to. The panel is made up of the following key demographics:

• National sample
• Good mix of countries of origin
• Representative by language usage (70% Spanish dominant)
• Gender balanced (60% female; 40% male)
• Advanced panel technology, manpower and know-how from several years managing two successful in-house online research panels, KidzEyes.com^® and TeensEyes.com^®

In 2006 LatinoEyes^® is once again leading the industry. Due to marketers’ general lack of knowledge about Latino family architecture and dynamics, we will be conducting numerous studies focusing on the importance of the relationships within the household and how this impacts the products and services they purchase. LatinoEyes^® plans to use these learnings to aid their clients in tailoring their strategies to ensure they resonate within their desired target.

At LatinoEyes^® we pride ourselves on being leaders in the Latino research industry. We offer our clients cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market. Moving into 2006 and beyond, we look forward to continuing our role in helping our clients shape the most relevant and impactful strategies possible.