C&R Research is your one-stop shop for research within the youth market. We have been conducting youth research for over 20 years, and we offer a full range of quantitative and qualitative research with kids, tweens, and teens aged 6 to 18, as well as research with kids and their parents.
TeensEyes.com is the ambitious older sibling of KidzEyes®. All other online teen panels get to teens through their parents, but TeensEyes® goes direct to 13 to 18 year olds.
If you are involved in any part of the youth market, you know that things change pretty quickly. What's cool today may be only a few IMs and e-mails away from ancient history. Fortunately, TeensEyes® sees the world thru teens' eyes.
- Flexibility
Need to ask teens just a couple of questions and have only a shoestring budget? Need to conduct an hour-long segmentation study? How about an in-home product placement? Or a survey that includes moms and dads? We can do that!
- Sample quality
The TeensEyes® panel recruits using a variety of techniques and sources and is representative of all online U.S. households with teens; with quota sampling that easily matches U.S. Census stats.
- Fresh, representative respondents
Our proprietary recency-adjusted probability algorithm provides samples that are both representative and fresh. Multi-tiered quota control meets even the most demanding sampling criteria.
- Industry-leading response rates
TeensEyes® response rates average 60-70%, even for lengthy, low-incidence surveys.
- Rigorous Panel Hygiene
TeensEyes® purge non-responding panelists every quarter.
- Fast
TeensEyes® routinely turns around projects involving thousands of teens within a week.
TeensEyes® projects regularly involve:
- Attitude and usage studies
- New concept tests
- Market segmentation
- Brand development and positioning
- Brand and ad tracking
- Trend research
- TV Programming
- Licensed characters and new character development
- Premiums and promotions
- Web site evaluations
TeensEyes® also offers Omnibus surveys as part of our overall youth division.
KidzBeat® Magazine
KidzBeat® is a quarterly magazine produced by KidzEyes® and TeensEyes® featuring all the relevant and timely facts and trends in the youth market. To view the most recent edition click the link below:
KidzBeat Winter 2009
KidzBeat Fall 2008
KidzBeat Summer 2008
To learn more about TeensEyes, please contact Robbin Jaklin.