Imagine how vastly distinct the mom of a preschool child is from that of a tween or teen mom. The differences between a single working mom and that of the stay-at-home mom can be profound. Consider for a moment how the attitudes and lifestyles could vary between the multi-cultural moms as compared to those of the general market mom. When one begins to factor in life stage, family blending and household income, the layers and complex combinations that begin to emerge can easily overwhelm.
Being that C&R Research conducts hundreds of studies each year with kids, tweens and teens through our KidzEyes® and TeensEyes® divisions, we can easily connect you to their moms.
Marketers are quickly learning that there is much more than simply accessing this vibrant group in order to glean insights, understanding and to implement actionable strategies.
It's critical to know, for example, when to talk directly to the gatekeeper separately from the child. When do you speak to both kids and moms at the same time? Why is it that moms will often say one thing, while their actions would indicate something completely contrary?
MomsEyes® can answer these questions and unravel the threads while at the same time providing the expertise and customization with both quantitative and qualitative methods that you'll need in order to keep your business growing.
Our Capabilities include:
- Concept evaluation and optimization
- Market segmentation
- Brand development and positioning studies
- Brand and ad tracking
- Trend research
- TV Program evaluation
- Licensed characters and new character development
- Evaluation of premiums and promotions
- Web site evaluations
- Custom mom advisory panels
- Online bulletin boards
- Photo and video journals
- Ethnographies
To learn more, please contact Susan Ford.