"IM is so over": The New Social Rules of Youth
San Diego, CA
November 8-10th 2010
C&R Presenter: Amy Henry

Based on the latest data from YouthBeat, our comprehensive youth lifestyle report, C&R will provide an insightful look into the social lives of today's kids, tweens and teens. By looking at all aspects of their lives - from activities they engage in, to ways they communicate to the way they shop and think about advertising - we'll show the ways that social spaces, rituals and rules have changed, and, importantly, how they've stayed the same. Through this presentation, you will learn how to:

• Distinguish between fact and fiction when it comes to the social reality of today's youth
• Both leverage and be sensitive to today's social dynamic in your research through innovative approaches and methods
• Translate these insights into meaningful implications for marketing and innovation

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