If you are involved in any part of the kids' market, you know that things change pretty quickly. What's cool today may be only a few IMs and e-mails away from ancient history. Fortunately, we've developed an array of effective research methodologies that will help you keep pace and see the world through kids' eyes.

Our youth research capabilities include:

• New concept tests
• Market segmentation
• Brand development and positioning studies
• Brand and ad tracking
• Trend research
• TV Program evaluation
• Licensed characters and new character development
• Evaluation of premiums and promotions
• Web site evaluations
• Custom youth advisory panels
• Online bulletin boards
• Photo and video journals
• Ethnography

KidzEyes^® also offers Omnibus surveys for Kids, Teens, and Moms. (If you're interested in surveying Hispanic Americans, C&R also offers a Latino Omnibus).

KidzEyes.com, our online panel of U.S. kids ages 6 to 12, is the gold standard for kids' research panels. Only KidzEyes^® offers direct access to kids, not indirect access through their parents, and is fully compliant with the Children's Online Privacy Protection Act (COPPA). The COPPA federal regulations ensure that proper parental permission is obtained prior to initiating membership on the panel. Paired with our TeensEyes^® panel of kids 13 to 18, KidzEyes^® spans the entire 6 to 18 year-old youth market.

Benefits of the KidzEyes^® Online Panel:

• Flexibility
  Need to ask kids just a couple of questions and have only a shoestring budget? Need to conduct an hour-long segmentation study? How about an in-home product placement? Or a survey that includes moms and dads? We can do that!
• Sample quality
  The KidzEyes^® panel recruits using a variety of techniques and sources and are representative of all online U.S. households with kids; with quota sampling that easily match U.S. Census stats.
• Fresh, representative respondents
  Our proprietary recency-adjusted probability algorithm provides samples that are both representative and fresh. Multi-tiered quota control meets even the most demanding sampling criteria.
• Industry-leading response rates
  KidzEyes^® response rates average 60-70%, even for lengthy, low-incidence surveys.
• Rigorous Panel Hygiene
  KidzEyes^® purges non-responding panelists every quarter. Plus, we permission every panelist through a parent to ensure that our panelists are exactly who they say they are... kids!
• Fast
  KidzEyes^® routinely turns around projects involving thousands of kids within a week.

KidzBeat^® Magazine

KidzBeat^® is a quarterly magazine produced by KidzEyes^® and TeensEyes^® featuring all the relevant and timely facts and trends in the youth market. To view the most recent edition click the link below: