Quantitative research is appropriate for a wide range of needs. These include concept evaluation and product testing as well as measuring both attitudes and behavior. It gives clients the opportunity to learn how many people use a product or service or have interest in a new product concept. In addition, it is often used to measure the size and importance of segments that exist in the marketplace, to identify a potential opportunity, and to estimate product or service viability.

Our quantitative analysts are:

• Specialists in conducting a full-range of quantitative methods including telephone, direct mail, on-site, mall intercept and Internet
• Experienced with all statistical procedures including segmentation, discrete choice, conjoint analysis, TURF analysis, correspondence analysis, predictive modeling, regression analysis and discriminant analysis. Click here for more information about Advanced Statistics.
• Experts in adapting emerging technologies to research methods, including PC-based interviewing and Internet interviewing

Attaining reliable and representative data is the foundation of all good quantitative research. At C&R, we take this very seriously and believe that keeping our methods in pace with consumers’ lives is the key to our success.

Today's consumers and business people are growing up with and living their lives through various technologies. So technology, as a means of data collection, has become much of our focus at C&R. To this end, we rely on the most advanced technological research innovations.

But in the end, good data analysis and report preparation is the most important piece of a quantitative study. So often, research organizations prepare reports without any consideration of a client’s needs or preferences. Our philosophy is to prepare data analysis, reports, and presentations that are not only objective focused but also insightful and relevant to our clients’ needs and wants.