In just a year, C&R packs and ships over 30,000 boxes of product to consumers' homes. By placing a test product in a consumer's home, in the environment the product is intended for use in, marketers can identify needs that are being met, needs that are not, as well as additional uses unrealized up to this point in the new product development. Through real-world use and the chronicling or observation of product usage, consumers can provide critical insights into the development process.
To learn more, please contact Lisa Doyle.