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Understanding The E-Commerce Shopper

A day doesn't go by when there isn't a headline in the media about what's happening in the dynamic world of e-commerce.

What role does e-commerce play for your business? How do you research the shopper journey to understand the critical, influential touchpoints and barriers for your business? And where will e-commerce take your business in the future?

Join Jen Casey, Senior Research Director, as she provides you with a beacon to navigate through the role of e-commerce and guidelines to understand the e-path to purchase for your shoppers.

In this informative webinar, you'll learn:

  • A framework for the e-commerce shopper journey
  • Best practices for researching e-commerce from a shopper's POV
  • Examples to drive insights into action

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