About This Webinar
In our last LatinoEyes' webinar, we explored WHO the US Hispanic is and WHERE their growth is coming from (size, growth, acculturation, geography, etc.). In part 2 of this series, we'd like to take you a step further and examine WHY it's important for you to pay attention to this growing segment and HOW you can capture them as your customers.
In this webinar you will:
- Get a detailed picture of shopping habits - who they're shopping with, where they're shopping, what they're buying
- Understand the role the internet plays
- Learn about motivations and frustrations, and whether they differ from their General Market counterparts
- And, find out if they really are more brand loyal
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