Find out about a new innovative research community of Millennial consumers.
C+R Research has partnered with The Agency, an integrated strategic communication firm within the University of Florida's College of Journalism and Communications, to create a unique research community targeting 18-34 year olds. This mobile first community was developed by Millennials for Millennials to assist marketing and advertising professionals in understanding the most diverse generation alive today.
In this co-presented session, The Agency and C+R Research will share how this community was built and walk you through a case study showcasing the unique aspects of the community and our approach to researching this all important generation.
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