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CopyIQ: The Perfect Blend of Qual and Quant to Test Creative

August, 2017

There is an exorbitant amount of time, money and energy put into developing your brand's advertising creative. So, how do you ensure that your advertising is hitting the mark?

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Understanding The E-Commerce Shopper

Understanding The E-Commerce Shopper

June, 2017

A day doesn't go by when there isn't a headline in the media about what's happening in the dynamic world of e-commerce.

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Introducing YouthBeat® Global: A Glimpse into the Lives of Gen Z from a Global Perspective

April, 2017

As an extension of YouthBeat®, we are now tapping into the hearts and minds of families across the globe. In this webinar, Mary McIlrath, Ph.D. will give a glimpse into some key findings from the study.

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multicultural millennials webinar

The Culture Effect: Multicultural Millennials And Health

February, 2017

We live in a multicultural world where cultures mesh and influence one another.

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The Impact Of Healthy Living Trends On Hispanics' Purchase Choices

Exploring the Impact of Healthy Living Trends on Hispanics' Purchase Choices

October, 2016

We look at US Hispanics views on healthy eating trends, lifestyle changes, and the factors that influence their behaviors and purchase decisions.

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Mapping The Online Shopper Journey

Mapping the Online Shopper Journey

August, 2016

Digital has been part of the shopper journey for a long time. But now, on some occasions, the shopper journey is totally digital. In this webinar we discuss how the online shopping journey differs and what remains the same.

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Answering The Call For Clean Labels

Answering the Call for Clean Labels: Research Tips for Success

July, 2016

In this webinar, we explore how your organization can adapt to the clean food label trend.

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YouthBeat 2016

YouthBeat YearBook 2016: An Inside Look

April, 2016

The Yearbook is the annual capstone publication of our YouthBeat subscription service. Mary McIlrath, Ph.D., head of C+R's Youth + Family practice, presents a sneak peek at what subscribers receive between its pages.

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