When it comes to data security and privacy, following the rules is a given, but having data security ingrained in your culture is something else. At C+R, this is a part of our DNA and is an integral part of our research process – something that has been infused in all our qualitative and quantitative research.
I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”
There were three takeaways from this presentation:
Let me first tell you the story that I heard from the presentation and then focus a little more on the third point.
By nature, market research is an industry that relies on having accurate data. It’s impossible to deliver great research and deep perspective if the underlying data is flawed. At C+R Research, we understand the importance of authentic, accurate data and have taken unique steps to ensure that the data we are reporting is of the highest quality. Our ability to deliver accurate results is something we pride ourselves on and continues to make us a leader in the industry. We truly feel this sets us apart.
A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
Big Data raises a number of interesting issues for the researcher. One of them is the position or value of theories and hypotheses. Marketers increasingly wish to immerse themselves in the experiences of their consumers. With Big Data and predictive analytics, we have the prospect of being able to identify associations within the behaviors of all our customers and potential customers.
