I'm an owned man. My mind does not always belong to me thanks to certain brands that make my world go round. When I think of certain products, I have my favorites. Brands like Intelligentsia coffee--Chicago-based and absolutely the best as far as I'm concerned--and Apple products. And, I have a near obsessive-compulsive relationship with Evah Pirazzi violin strings--in my mind no other brand comes even close to the golden tone and the projection I get from these. Most times I buy certain brands without even thinking about it.
One key note speaker that stood out was Dan Pink who talked about his book To Sell is Human: The Surprising Truth about Moving Others. He noted how back in 2000, 1 in 9 people worked in sales. Fast forward to 2013. One in 9 people are still working in sales. So, what are the other 8 in 9 doing. According to Dan, they are in sales too.
On May 3rd, the QRCA Southeast Chapter meeting held in Atlanta will feature Shaili Bhatt, a Research Director here at C+R Research and a member of QRCA's Board of Directors. Shaili will be presenting, "Unleashing the Power of Advanced Online Qualitative Approaches."