Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising. So, what was the marketplace impact of these cuts in ad spending that most brands instituted during March and August of this year? More than likely, those brands lost some ground in brand equity and are probably facing a decline in brand awareness. And, as we all know, a decline in awareness is never good for sales.