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Mary McIlrath, Senior Vice President

At YouthBeat®, we spend most of our time investigating trends among kids, tweens, and teens.  Every year, we “graduate” a batch of 18-year-olds from our panel, but we don’t stop caring about them.  The oldest members of Generation Z, 18-22 years old, are college-aged now.  It’s a dynamic time of transition, discovery, and experimentation for young adults.  We’re devoting this blog to the special condition of being college-aged in the U.S. today.

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

Jane Ott, Senior Vice President

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo

Mary McIlrath, Senior Vice President

One thing C+R is best known for is our KidzEyes panel, which fuels our YouthBeat syndicated study. KidzEyes is unique in the kid research industry because we contact individual children directly through their own email (notifying parents), and we contact their parents separately. Most online kid research is done at a "household" level, meaning that parents are contacted, they open a link and have their children take a survey. By contacting the both the child and parent directly, we can ensure that their answers are candid and unbiased--separately.

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President