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Zoe Honeycutt, Qualitative Analytical Support Specialist

A few months ago—pre-COVID19—we highlighted three trends that we felt could have the biggest impact on consumer behavior and spending in 2020. Although the Coronavirus pandemic has since won that distinction, we wanted to revisit these trends—sustainability, Gen Z, and qualitative research—to examine how they are faring in the pandemic.

Consumer Connections Live Panel The Impact on the Family

Consumer Connections Live Panel #5: The Impact on the Family

Consumer Connections Series – The COVID-19 Chronicles
Moderated By Mimie Lund, Vice President, Qualitative Research

Watch or listen to our fifth live consumer panel in our Consumer Connections series where we discussed with consumers the impact this pandemic has had on the family. 

Erika Hammer, Vice President

A lot has changed in 10 years.  In 2010…

  • The first iPad was introduced, and we were only on iPhone 4
  • Instagram had just been created; Facebook still dominated
  • The Saints won their first Super Bowl
  • The Affordable Care Act was signed into law

And, there hasn’t been another census since then. Maybe not a big deal to everyone, but in an industry where we rely on knowing the population, the census is important!

Christopher M. Castillo, Digital Marketing Manager

Our YouthBeat® team was recently asked a question on social media from a real estate agent regarding what our research says that might help market real estate services better to Millennials and Gen Z. Given that we’ve had Millennials in our panels since they were in grade school, and Gen Z since they were toddlers, we know them very well.

Mary McIlrath, Senior Vice President

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations. Our consultants craft custom foundational presentations for clients who need a Generation 101 overview for brand inspiration or to kick off a research or development initiative.  Our holistic YouthBeat® data applies to a wide variety of industries—food + beverage, media, shopping, giving, and much, much more.  

Gez Z Research

Custom Gen Z Research Available from YouthBeat®

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations. Our consultants craft custom foundational presentations for clients who need a Generation 101 overview for brand inspiration or to kick off a research or development initiative.

Mary McIlrath, Senior Vice President

At YouthBeat®, we spend most of our time investigating trends among kids, tweens, and teens.  Every year, we “graduate” a batch of 18-year-olds from our panel, but we don’t stop caring about them.  The oldest members of Generation Z, 18-22 years old, are college-aged now.  It’s a dynamic time of transition, discovery, and experimentation for young adults.  We’re devoting this blog to the special condition of being college-aged in the U.S. today.

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