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Mary McIlrath, Senior Vice President

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations. Our consultants craft custom foundational presentations for clients who need a Generation 101 overview for brand inspiration or to kick off a research or development initiative.  Our holistic YouthBeat® data applies to a wide variety of industries—food + beverage, media, shopping, giving, and much, much more.  

Gez Z Research

Custom Gen Z Research Available from YouthBeat®

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations. Our consultants craft custom foundational presentations for clients who need a Generation 101 overview for brand inspiration or to kick off a research or development initiative.

Mary McIlrath, Senior Vice President

At YouthBeat®, we spend most of our time investigating trends among kids, tweens, and teens.  Every year, we “graduate” a batch of 18-year-olds from our panel, but we don’t stop caring about them.  The oldest members of Generation Z, 18-22 years old, are college-aged now.  It’s a dynamic time of transition, discovery, and experimentation for young adults.  We’re devoting this blog to the special condition of being college-aged in the U.S. today.

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

Jane Ott, Senior Vice President

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo