C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including a mix of African Americans, Asian Americans, and Hispanics. In this dynamic conversation, we discussed how consumers from across the nation are coping with and adapting to the changes brought forth by the current pandemic. While viruses do not discriminate, some realities are uniquely distinct for minorities and people of different ethnicities.

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company.  

In this issue of the CultureBeat® PULSE, we spotlight how the COVID-19 pandemic affects multicultural consumers and multicultural toys that are popular. Also in this issue, you’ll find articles on: 

National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers. New Research Identifies Steps for Retailers and Packers to Seize Once-in-a-Generation Opportunity.

Recognize cultural differences so you can speak their language

We Live Hispanic! Culture and curiosity drive our passion to help your brands make a connection with Latino Consumers. We combine our robust research expertise with our natural curiosity and innate cultural connection to help our clients create successful marketing strategies.

Latinos are as diverse as the tiles in a mosaic, yet they come together to form a unique identity that makes them different from the general-market population.

Through a recent study conducted by C+R Research's LatinoEyes^® divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

Through a recent study conducted by C+R Research's LatinoEyes^® divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 
In this issue of the CultureBeat® PULSE, we celebrate Pride Month and spotlight cultural inclusion. You'll read:
 

It seems like everyone’s getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond one’s ethnicity and race, it can be multidimensional, and that is more evident now than ever before. With the 50th Anniversary of Stonewall celebrated in June and LGBTQ rights at the forefront of America’s shifting landscape, minorities are becoming the majority in an ever-changing country.