Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.

As brands engage in cross-cultural products and general market fusion strategies, it's essential to be mindful of what's okay - and what isn't. There are ways to adapt trending cultural phenomena without watering them down or divorcing them from context.

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.