Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

As a company doing business in 2020, we at C+R Research believe it is critical to both understand and relate to consumers of all backgrounds and identities. C+R also believes that it is doubly critical for consumer-facing brands to do so and that it’s our job is to help! To that end, we recently hosted another live consumer panel in our ongoing Consumer Connection Series: Connecting with Hispanic Consumers to Amplify Their Voices. 

At C+R Research, our YouthBeat^® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

At C+R Research, our YouthBeat^® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs. With the latest release of the 2020 Census data, we’ve seen that Hispanics continue to make up the fastest-growing market segment in the United States. As such, to coincide with Hispanic Heritage Month, we pause to celebrate the vibrance of Hispanic teens with an informative eBook.  

C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including a mix of African Americans, Asian Americans, and Hispanics. In this dynamic conversation, we discussed how consumers from across the nation are coping with and adapting to the changes brought forth by the current pandemic. While viruses do not discriminate, some realities are uniquely distinct for minorities and people of different ethnicities.

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company.  

In this issue of the CultureBeat PULSE, we spotlight how the COVID-19 pandemic affects multicultural consumers and multicultural toys that are popular. Also in this issue, you’ll find articles on: 

National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers. New Research Identifies Steps for Retailers and Packers to Seize Once-in-a-Generation Opportunity.

Recognize cultural differences so you can speak their language

We Live Hispanic! Culture and curiosity drive our passion to help your brands make a connection with Latino Consumers. We combine our robust research expertise with our natural curiosity and innate cultural connection to help our clients create successful marketing strategies.

Latinos are as diverse as the tiles in a mosaic, yet they come together to form a unique identity that makes them different from the general-market population.