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CB Pulse_June2019

CultureBeat PULSE: June 2019 | Issue 3

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 
In this issue of the CultureBeat® PULSE, we celebrate Pride Month and spotlight cultural inclusion. You'll read:
 

CultureBeat Cultural Identity

Unraveling the Complexities of Cultural Identity

It seems like everyone’s getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond one’s ethnicity and race, it can be multidimensional, and that is more evident now than ever before. With the 50th Anniversary of Stonewall celebrated in June and LGBTQ rights at the forefront of America’s shifting landscape, minorities are becoming the majority in an ever-changing country.

CB Pulse_June2019

CultureBeat PULSE: June 2019 | Issue 3

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 

CultureBeat Cultural Identity

Unraveling the Complexities of Cultural Identity

It seems like everyone’s getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond one’s ethnicity and race, it can be multidimensional, and that is more evident now than ever before. With the 50th Anniversary of Stonewall celebrated in June and LGBTQ rights at the forefront of America’s shifting landscape, minorities are becoming the majority in an ever-changing country.

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Jorge Martinez, Vice President

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote