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Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade. A group of friends wearing traditional cholis and saris, who are learning dance steps for garba-raas and attending Navaratri festivals together. Strategies to celebrate inclusion— instead of just celebrating diversity—are on the rise, and we’ll explore a few examples in this piece.

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

Jorge Martinez, Vice President | Patricia Fernandez, Vice President

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter. My mother made me do it (multiple times) so that I would later write and spell properly in Spanish and so that it wouldn’t be confused with “asta” which means “pole” (as in what you find holding a U.S. flag). I dreaded it then, but I thank her now for her tenacity—ensuring I learned and respected the language that became the vehicle to express our love for each other.

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

The Impact Of Healthy Living Trends On Hispanics' Purchase Choices

Exploring the Impact of Healthy Living Trends on Hispanics' Purchase Choices

In this webinar we look at US Hispanics views on healthy eating trends, lifestyle changes, and the factors that influence their behaviors and purchase decisions.

Brenna Ivey and Ashleigh Williams

As brands engage in cross-cultural products and general market fusion strategies, it's essential to be mindful of what's okay - and what isn't. There are ways to adapt trending cultural phenomena without watering them down or divorcing them from context.

Jorge Martinez, Vice President

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.