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The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company.
In this issue of the CultureBeat PULSE, we put a spotlight on Mental Health, Black Joy, Hispanic Migration, and Diversity and Inclusivity.
C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including a mix of African Americans, Asian Americans, and Hispanics. In this dynamic conversation, we discussed how consumers from across the nation are coping with and adapting to the changes brought forth by the current pandemic. While viruses do not discriminate, some realities are uniquely distinct for minorities and people of different ethnicities.
On April 16, 2020, C+R hosted another complimentary live roundtable discussion with consumers but this time we focused on the Multicultural Consumer.
We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.
Learn about the unique challenges multicultural consumers are facing during this time.
Access our fourth live consumer panel in our Consumer Connections series where we’ll connect you with Multicultural Consumers.
We Live Hispanic! Culture and curiosity drive our passion to help your brands make a connection with Latino Consumers. We combine our robust research expertise with our natural curiosity and innate cultural connection to help our clients create successful marketing strategies.
Latinos are as diverse as the tiles in a mosaic, yet they come together to form a unique identity that makes them different from the general-market population.
Cultures are no longer separate entities, but rather influencers over each other. The variety of cultures, ethnicities and lifestyles—and the dynamics that intertwine them—define today’s marketplace and how consumers interact with brands around them.
Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade. A group of friends wearing traditional cholis and saris, who are learning dance steps for garba-raas and attending Navaratri festivals together. Strategies to celebrate inclusion— instead of just celebrating diversity—are on the rise, and we’ll explore a few examples in this piece.
