Recognize cultural differences so you can speak their language

We Live Hispanic! Culture and curiosity drive our passion to help your brands make a connection with Latino Consumers. We combine our robust research expertise with our natural curiosity and innate cultural connection to help our clients create successful marketing strategies.

Latinos are as diverse as the tiles in a mosaic, yet they come together to form a unique identity that makes them different from the general-market population.

Through a recent study conducted by C+R Research's LatinoEyes^® divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade. A group of friends wearing traditional cholis and saris, who are learning dance steps for garba-raas and attending Navaratri festivals together. Strategies to celebrate inclusion— instead of just celebrating diversity—are on the rise, and we’ll explore a few examples in this piece.

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter. My mother made me do it (multiple times) so that I would later write and spell properly in Spanish and so that it wouldn’t be confused with “asta” which means “pole” (as in what you find holding a U.S. flag). I dreaded it then, but I thank her now for her tenacity—ensuring I learned and respected the language that became the vehicle to express our love for each other.

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

In this webinar we look at US Hispanics views on healthy eating trends, lifestyle changes, and the factors that influence their behaviors and purchase decisions.