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Derek Bertelsen, Sr. Project Manager (he/him/his)

Growing up as a gay kid in a small Midwestern town – being told what toys I should play with, or what I should wear, or how I should talk or walk – the message that I sometimes got was that I was wrong or different.  The adults in my life had the best of intentions, and it’s just the way things were.  

Of all the toys I had (and one that was safe to play with) Lego sets were always my favorite, a hobby that has continued into adulthood.

Anna Rossi, Senior Analyst

Happy Pride Month! 

Last year at this time, in-person Pride festivities were getting canceled, and events were pivoting to online due to the COVID-19 pandemic. Now a year later, and with the number of vaccinated people quickly growing, many in-person events are back, and it seems everyone is eager to celebrate. And many brands are ready to celebrate Pride too – suddenly, rainbow logos are everywhere! 

Brian Cancian, Qualitative Research Director

Every June, a seemingly relentless wave of rainbows makes its way through many facets of everyday life. All different types of families can be seen in TV commercials, marketing emails share Pride Month promotions, and it’s hard to walk into a store without running into a display of colorful apparel and accessories. While it’s great to see corporations embracing and celebrating the LGBTQIA+ community in these ways, it’s important to ensure that these displays are backed by meaningful support.

Derek Bertelsen (he/him/his), Sr. Project Manager

In the summer of 2020, when our country was at a crossroads where the coronavirus pandemic intersected with the nation’s racial reckoning, I, like many, started educating myself in the experiences of those who do not look like me. I read books, listened to podcasts, participated in webinars, everything I could get my hands on to be a better ally in my personal and professional life, especially to people of color and the trans and gender nonconforming (TGNC) communities.

Anna Rossi, Senior Analyst

Even though the usual parades and weekend festivals had to be canceled due to the coronavirus pandemic, the spirit of Pride month can’t be canceled. LGBTQ people have been finding new and exciting ways to celebrate all month long. So, what has Pride looked like this year?  
 

CultureBeat PULSE: April 2020 | Issue 4

CultureBeat PULSE: April 2020 | Issue 4

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company.  

In this issue of the CultureBeat PULSE, we spotlight how the COVID-19 pandemic affects multicultural consumers and multicultural toys that are popular. Also in this issue, you’ll find articles on: 

Multicultural Consumer Perspective

Consumer Connections Live Panel #4: The Multicultural Consumer

Consumer Connections Series – The COVID-19 Chronicles

Moderated By Jorge Martinez, Vice President, CultureBeat and LatinoEyes® Divisions

Access our fourth live consumer panel in our Consumer Connections series where we’ll connect you with Multicultural Consumers. 

CultureBeat Multicultural Marketing

CultureBeat Multicultural Market Research Overview

WE ALL LIVE IN A MULTICULTURAL WORLD

Cultures are no longer separate entities, but rather influencers over each other. The variety of cultures, ethnicities and lifestyles—and the dynamics that intertwine them—define today’s marketplace and how consumers interact with brands around them.

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