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Multicultural Consumer Perspective

Consumer Connections Live Panel #4: The Multicultural Consumer

Consumer Connections Series – The COVID-19 Chronicles

Moderated By Jorge Martinez, Vice President, CultureBeat® and LatinoEyes® Divisions

Access our fourth live consumer panel in our Consumer Connections series where we’ll connect you with Multicultural Consumers. 

Anna Rossi, Senior Analyst

LGBTQ—it’s a lot of letters to remember, but it actually has fewer syllables than “heterosexual.” It may seem overwhelming to see those letters pile up, and it seems that the order or the number of letters keeps changing, but it’s all with good reason. The term LGBTQ is meant to represent an incredibly diverse and multicultural group of people, with each letter standing for one of many identities; so, there’s a lot packed into them! Those letters have a big job to do!