As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-around and cost-efficient studies. C+R Research has been at the forefront of this evolution, having built and maintained communities and panels for numerous clients over many years. 

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.