The Marketing Research Event was buzzing with excitement and anticipation. What tales would we hear, what knowledge would we uncover, what trends would take center stage? And, in the end, on what new paths would we, as researchers, venture?
Insight development via storytelling and storytelling through data visualization were very much in the air. Many a session encouraged us, like Dorothy, to follow the yellow brick road toward our own Emerald City where insights break the confines of numbers and quotes and live within visually compelling stories.
TMRE is the place for all that is new in research. This year was no exception. Not only did we hear about big data -- the hottest of "hot" topics -- we also heard about mobile, eye tracking, neuroscience, visual storytelling, "infotainment," social media listening, online communities, Millennials, and much more. So what now? How do we process all of this information?
We're just returning from The Market Research Event in Boca Raton, FL, and in between the keynotes, breakouts, and cocktail hours, the buzz of activity centered around the Exhibition Hall. Our presentation, Falling Dow + Rising Tao: The New Quest for Balance and What It Means for Your Brand, touches on themes of juggling all aspects of the ecosystem of one's life, and TMRE is a microcosm of that juggling act.
Two colleagues and I recently attended the CASRO Annual Conference in Arizona. It got me out of the trees for a few days...out of the literal hardwood trees of Chicago and the figurative trees of my daily job.
The over-riding theme of this year's event was the future of market research. Is it dead? Is it alive and thriving? One speaker emphatically referred to MR as sexy. Too bad my wife wasn't listening.