Someone breaks into a deep cough on a crowded street corner. Another person sneezes on a train. Everyone stares. We are living in the era of the novel coronavirus, officially known as COVID-19. There are still many unknown factors of this disease, including how contagious it is, and when there might be a solution for global containment.
Alexa, what’s the weather today? Alexa, what time is the game on? Alexa, how long do you broil salmon? These questions are commonly asked in my household, along with the near quarter of other households that have smart speakers at home.
At C+R, we consider ourselves a bunch of smart people who have a passion for market research. But, even the best and the brightest can benefit from collaboration – and we do! Our organization is built on collaboration – both with our fellow C+R team members and with our clients.
The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator®.
The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator®. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.
My internship at C+R Research has been one for the books! I have loved experiencing Chicago and the great culture of this qualitative and quantitative research company. My focus for this summer internship was on quantitative research services.
Full-service marketing insights agency, C+R Research, has partnered with neuro-testing agency, CloudArmy, to include neuro insights into C+R Research’s rich toolbox of methods and services. With this partnership, C+R can design custom research across the spectrum of System 1 (implicit) and System 2 (explicit) thinking; resulting in deeper insights that marry consumers’ conscious and subconscious reactions.
This ebook outlines how Activation Workshops can stretch your research and research dollars. It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.
