Full-service marketing insights agency, C+R Research, has partnered with neuro-testing agency, CloudArmy, to include neuro insights into C+R Research’s rich toolbox of methods and services. With this partnership, C+R can design custom research across the spectrum of System 1 (implicit) and System 2 (explicit) thinking; resulting in deeper insights that marry consumers’ conscious and subconscious reactions.
Activation Workshops: Moving Research Off the Page Into the Real World eBook
This ebook outlines how Activation Workshops can stretch your research and research dollars. It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.
You just invested coveted research dollars in a project, and it turned out great. The insights uncovered a newer, deeper perspective on your category and brand than ever before. But what’s next?
A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies
Social listening is one of those buzz words that we hear quite often. But before engaging in social listening, you must first examine your objectives with this research. View our webinar to learn how social listening can be a powerful tool for providing a “third perspective” in your research programs.
A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?
Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other. Even though she wasn't generous enough to give me Google Glass, clearly it was a wearable holiday at our house. I felt a bit behind these items by giving her a new iPad - how last year... or even, how two years ago.