The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes^® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

My internship at C+R Research has been one for the books! I have loved experiencing Chicago and the great culture of this qualitative and quantitative research company. My focus for this summer internship was on quantitative research services.

Full-service marketing insights agency, C+R Research, has partnered with neuro-testing agency, CloudArmy, to include neuro insights into C+R Research’s rich toolbox of methods and services. With this partnership, C+R can design custom research across the spectrum of System 1 (implicit) and System 2 (explicit) thinking; resulting in deeper insights that marry consumers’ conscious and subconscious reactions.

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.

You just invested coveted research dollars in a project, and it turned out great. The insights uncovered a newer, deeper perspective on your category and brand than ever before.  But what’s next?

Social listening is one of those buzz words that we hear quite often. But before engaging in social listening, you must first examine your objectives with this research. View our webinar to learn how social listening can be a powerful tool for providing a “third perspective” in your research programs.

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.