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Activation Workshops

Activation Workshops: Moving Research Off the Page Into the Real World eBook

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.

Kat Figatner, Senior Vice President

You just invested coveted research dollars in a project, and it turned out great. The insights uncovered a newer, deeper perspective on your category and brand than ever before.  But what’s next?

social media listening

A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies

Social listening is one of those buzz words that we hear quite often. But before engaging in social listening, you must first examine your objectives with this research. View our webinar to learn how social listening can be a powerful tool for providing a “third perspective” in your research programs.

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

Terrie Wendricks, Vice President

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

Bob Relihan, Senior Vice President

Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other. Even though she wasn't generous enough to give me Google Glass, clearly it was a wearable holiday at our house. I felt a bit behind these items by giving her a new iPad - how last year... or even, how two years ago.

Bob Relihan, Senior Vice President

"Make sure that we get a good regional representation." That has often been the charge from the marketing manager to the insights director. There has been a belief that different cuisines, climates, and experiences would have an impact on attitudes and tastes that could affect how consumers react to new products. So, we would be certain to conduct focus groups in markets in three different regions or that quotas were set to assure the sample represented the East, South, Midwest, and West equally. This was simply good research practice.

Bob Relihan, Senior Vice President

There is much debate over the superiority of online versus face-to-face qualitative research. Online qualitative is not just the latest thing. Discussion boards and communities enable the researcher to engage the consumer in so many ways -- pictures, journals, video, collages -- with all this material available to the participants and the research team in one place. And, consumers can be anywhere -- their home, in a store -- doing anything, when they describe their experiences and reactions.