Alexa, what’s the weather today? Alexa, what time is the game on? Alexa, how long do you broil salmon? These questions are commonly asked in my household, along with the near quarter of other households that have smart speakers at home.

Smart speaker love is in full effect for US consumers, with 24 percent of US households owning a smart speaker, and 40 percent of those households owning multiple speakers, according to Nielsen's latest study. In fact, we have at least one on every floor of our home. 

At C+R, we consider ourselves a bunch of smart people who have a passion for market research. But, even the best and the brightest can benefit from collaboration – and we do! Our organization is built on collaboration – both with our fellow C+R team members and with our clients.

We collaborated and put together five benefits to our collaborative culture, and why it works so well for us.  Hopefully it will work for you!

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator^®.

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator^®. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

My internship at C+R Research has been one for the books! I have loved experiencing Chicago and the great culture of this qualitative and quantitative research company. My focus for this summer internship was on quantitative research services.

Full-service marketing insights agency, C+R Research, has partnered with neuro-testing agency, CloudArmy, to include neuro insights into C+R Research’s rich toolbox of methods and services. With this partnership, C+R can design custom research across the spectrum of System 1 (implicit) and System 2 (explicit) thinking; resulting in deeper insights that marry consumers’ conscious and subconscious reactions.

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.

You just invested coveted research dollars in a project, and it turned out great. The insights uncovered a newer, deeper perspective on your category and brand than ever before.  But what’s next?