When market research started back in the 1920s, quantitative research was the name of the game. It seemed to be the only way to gather accurate insights—that is, until qualitative research started to gain popularity in the 1950s and 60s.
As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-around and cost-efficient studies. C+R Research has been at the forefront of this evolution, having built and maintained communities and panels for numerous clients over many years.
What, exactly, is a "sample panel," and what will one look like tomorrow?
The holiday season has become a benchmark for the forward progress of online and mobile shopping activity. Pew has reported that 58% of cellphone owners used their phones in a store to get information to guide their shopping.
- 46% of cellphone owners used their phones to call a friend or family member for advice.
- 28% of cellphone owners used their phones to look up product reviews.
By Shaili Bhatt, Senior Analyst
In this era of over-sharing, curated storytelling is imperative. While many of us own and use smartphones as cameras, it's a challenge to remember to do something with the pictures and videos that we capture with these devices.
Many of us love to capture pictures and videos on our phones, and more often than not, we try to publish the most irresistible moments in our social galleries. (There's an undeniable sense of accomplishment when I can share my stories and memories--perhaps you can relate.)
