When market research started back in the 1920s, quantitative research was the name of the game. It seemed to be the only way to gather accurate insights—that is, until qualitative research started to gain popularity in the 1950s and 60s. 

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

By Shaili Bhatt, Senior Analyst

In this era of over-sharing, curated storytelling is imperative. While many of us own and use smartphones as cameras, it's a challenge to remember to do something with the pictures and videos that we capture with these devices.

Many of us love to capture pictures and videos on our phones, and more often than not, we try to publish the most irresistible moments in our social galleries. (There's an undeniable sense of accomplishment when I can share my stories and memories--perhaps you can relate.)