By Walt Dickie, Executive Vice President
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The use of MROCs is burgeoning. They enable the researcher and the marketer to immerse themselves deeply in the lives of their consumers. The experience is incredibly rich. We can hear consumers in their own voice; we can peek into their homes. They can show us the things and images that are meaningful to them and their families. And, they still are able to talk among themselves in ways that make the most sense to them. It's an embarrassment of riches.
It is sobering to read in the space of a few weeks that Kodak is on the verge of declaring bankruptcy and that Sears will be shutting over a hundred stores. These are brands with which baby boomers grew up.
If you have conducted focus groups, or even observed them, you have probably noticed that the energy level can vary over the course of a day. I have always taken this as the normal course of events. But, it turns out there is a rather interesting explanation for this ebb and flow -- decision fatigue.
By Shaili Bhatt, Senior Analyst
It never fails to fascinate me how much people will share about themselves online--especially for longer market research studies where typical time constraints are a non-issue and participation is at one's convenience. People can be endlessly interested to complete interactive discussions and creative challenges, even if the rewards are not immediately tangible! As qualitative or hybrid qual-quant researchers, we can foster and utilize human curiosity to the fullest in market research online communities (MROCs).
Last week, I saw David Sirota discuss his book, Back to Our Future: How the 1980s Explains the World We Live in Now - Our Culture, Our Politics, Our Everything. His thesis is that, beginning in the '80s, American socie
I've been enjoying Robert Markley's, Dying Planet, a terrific history of the narrative links uniting the Mars of science fiction writers and the Mars of scientists.