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case-studies

Understanding the Inequities of Black Women’s...

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Assessing the Physical and Digital Shopper Journey...

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Helping to Develop Messaging Strategies for People...

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Providing the Roadmap for a Non-Profit to Help...

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Unlocking Wealth Management Among Asian Americans

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Increasing Program Participation Among...

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Optimizing Creative Assets in Cardiologists’...

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Identifying Drivers of Interest for STEM and...

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Helping a Nonprofit Improve Mental Health...

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Using Segmentation to Target Those Most Likely to...

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Understanding UX Needs and Site Optimization...

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Finding the Perfect Brand Story with Qualitative...

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Understanding a New Market to Grow Market Share

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Creating a Cohesive Messaging Strategy Across...

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Getting Messaging Right among the LGBTQ+ Audience

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New Sparkling Water Concept: How to Appeal to Both...

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Shopper Insights Lead the Way to Keep Momentum...

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Infusing Diversity and Inclusion in Media &...

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Exploring E-Commerce Barriers Among Hispanic...

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Food Waste Disposer Ethnographies and CLT

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Exploring the Path-to-Purchase Across a Variety of...

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Fostering Creative Thinking in a Digital Space to...

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Increasing Share By Understanding the Omni-channel...

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Gen Z: Understanding Brand Activism & Social...

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How an Established Financial Institution Learned...

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Keeping the Frozen Food Momentum Going After...

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From UX to HX Human Experiences for Testing and...

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The Lunch Menu: How to Manage Operational Needs...

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Identifying Brand Drivers Using Hybrid Qualitative...

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Identifying Consumers’ Unmet Needs to Fuel...

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Incorporating Play Labs Using a Toy Convention to...

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Shop-Alongs Carry On Remotely During COVID-19 for...

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Pandemic Workaround – Virutal Shelf Sets...

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Agile Research Case Study: Optimizing New Product...

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Optimizing a Major Brewery’s Seasonal Beer...

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Using Unboxing to Obtain Parent and Child...

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The Path to Purchase of Alcoholic Beverages in an...

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Transforming a Regional Utilities Company From...

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Dog Food Category Strategy Activation Workshops:...

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Understanding How Consumers Shop for...

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Qualitative Research + Activation Workshops Help...

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