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ILLUMINATOR: HOW TO GET CLEARER SHOPPER INSIGHTS FOR YOUR BRANDS

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

receipt data tracking research

Illuminator: How to Get Clearer Shopper Insights for your Brands

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

Amy Schreiner, Quantitative Research Intern

My internship at C+R Research has been one for the books! I have loved experiencing Chicago and the great culture of this qualitative and quantitative research company. My focus for this summer internship was on quantitative research services.

Taylor Harvath, Quantitaive Research Associate

Last summer, I started a market research internship at C+R Research focusing on quantitative research services. That experience was the springboard to my career as a researcher. I look back now at the value of the experience from my internship coupled with the professional maturity that I am continuing to develop in my current role as an associate analyst. I have gotten the chance to work on multiple teams and gain a better perspective of the industry as a whole.

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

Amanda Hutchins, Research Analyst

As we make decision after decision during the day, our ability to make quality decisions decreases. Without realizing it we are depleting our mental energy, a finite source.

Bob Relihan, Senior Vice President

Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other. Even though she wasn't generous enough to give me Google Glass, clearly it was a wearable holiday at our house. I felt a bit behind these items by giving her a new iPad - how last year... or even, how two years ago.

Bob Relihan

By Bob Relihan

Last year I discussed why it may be wise to employ qualitative methods after a quantitative investigation. This approach, of course, reverses the traditional order of such things. Many of us were taught to use in-depth interviews or focus groups to generate hypotheses for quantitative testing. But, as product development cycles get shortened it is tempting to short-circuit the initial qualitative phase of a research program and move straight to quantification. Marketers, after all, know their category and their consumers. Right?