By Bob Relihan, Senior Vice President
The title is meant to be a bit clever. I am not talking about actual focus groups; I am referring to the term. I have always suspected that focus group was used to refer to any casual, open-ended, small sample, non-projectable research method. And, I always thought that those who used the term this way were misinformed. Well, I have to throw in the towel. I have no better authority than the Pew Research Center.