We've identified some of today's most promising emerging consumer segments. These diverse groups span generations and cultures that brands should consider for their growth and buying power.
When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o
When C+R and TPN began researching The New Independents we supposed that a majority would be in a transient phase of their lives and were actively seeking a change in their marital status. Our research not only proved these hypotheses invalid, but it also
The New Independents also have massive political power. Other than Caucasians, no other demographic group within the United States holds a majority of the vote.
What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their
Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.
