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Mary McIlrath, Senior Vice President

The YouthBeat squad descended on Navy Pier in Chicago recently for the annual Chicago Toy and Game Week (ChiTAG).  In comparison to the international Toy Fair event in New York every year, the experience in Chicago is much more approachable in three ways: 

What Youth Want For The Holidays

YouthBeat: What Youth Want For The Holidays

Learn about how kids, tweens, and teens are feeling about this holiday gift season in our 2019 Holiday Wish List infographic. 

Mary McIlrath, Senior Vice President

This year, much like 2018, marked continuous evolution, even upheaval, in retail environments for youth.  In the summer, Amazon once again hosted Prime Days, also known as “Black Friday in July,” which accelerated the Back-to-School Shopping season.  Other top retailers, such as Target, Walmart, and 200 other companies, jumped on the bandwagon with some offering up to a week’s worth of bargains. In the fall, Gamestop announced the closing of upwards of 200 stores.

Mary McIlrath, Senior Vice President

We’re proud to release our newest eBook at YouthBeat®, partnering with our CultureBeat™ colleagues, focusing on the Black teen experience.  Some of our data depict this segment as less advantaged than their Non-Hispanic White and Hispanic counterparts.  At the same time, Black teens exhibit the most civic involvement of any group—heralding their hope for the future.

YouthBeat Black Teen Research

A YouthBeat® Spotlight Starring Black Teens

We’re proud to release our newest eBook at YouthBeat®, partnering with our CultureBeat™ colleagues, focusing on the Black teen experience.  Some of our data depict this segment as less advantaged than their Non-Hispanic White and Hispanic counterparts.  At the same time, Black teens exhibit the most civic involvement of any group—heralding their hope for the future.

As families across the U.S. are wrapping up the weekday barbeques and planning ahead for packed lunches and school open houses, we’re turning our attention to what’s important to know about youth media right now.  Here are three things to keep on your radars:

Amy Henry, Vice President of Youth Insights

At the Kid, Youth and Parent Power Conference in Florida last week, marketers, researchers and child advocates gathered to discuss trends and to share success stories. But they also came to engage in one of researchers' and marketers' favorite pastimes: myth bashing. On the doorstep of Disney, a place where fairy tales usually prevail, speakers challenged the notion that teens rebel (according to MTV, Millennials prefer to game the system, not change it), that tweens and teens respond to mobile advertising, and that today's parents just don't understand (it turns out, they do).