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Amy Henry, Vice President of Youth Insights

At the Kid, Youth and Parent Power Conference in Florida last week, marketers, researchers and child advocates gathered to discuss trends and to share success stories. But they also came to engage in one of researchers' and marketers' favorite pastimes: myth bashing. On the doorstep of Disney, a place where fairy tales usually prevail, speakers challenged the notion that teens rebel (according to MTV, Millennials prefer to game the system, not change it), that tweens and teens respond to mobile advertising, and that today's parents just don't understand (it turns out, they do).