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Liz Dibley, Senior Analyst

Throughout 2020 and into 2021, restrictions have been in place for many of our youth’s formerly in-person activities and events. Some, like sports, were canceled altogether, and others pivoted to video meetings for clubs or award ceremonies. Now our youth are raring to return to face-to-face interactions.

Jane Ott, Senior Vice President

March is Women’s History Month, and as a women-owned business, Youthbeat® can’t resist an opportunity to highlight strong women.  There are so many inspiring examples of women in history to highlight, but we are living women’s history in the making just in these first few months of 2021! The start of 2021 saw...

Liz Dibley, Senior Analyst

market research for teensAs the COVID-19 pandemic has impacted everyone’s lives in the past year, we’ve seen interesting trends for youth and how they’re spending their free time.

Youth Culture

A Decade of Shifting Youth Culture

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Where did the time go? It’s hard to believe that YouthBeat® has been keeping a pulse on kids, tweens, teens, and parents for over a decade now and we’re still going strong! We’re amazed at the amount of data we’ve collected over the years, tracking the evolution of youth culture.

Liz Dibley, Senior Analyst

As we celebrate Black History Month, the YouthBeat® team thought it would be a good time to check on the Black Lives Matter (BLM) movement and youth. Previously, we:

Mary McIlrath, Senior Vice President

Late in 2018, I was presenting to a kids media company, and the inevitable question came at the end: “What do you think will be the next big thing?” I replied, “Did you watch the Bandersnatch episode of Black Mirror? I think it’s only a matter of time before that kind of choose-your-adventure hits the scene more broadly.” Well, it took a couple of years and a pandemic, but we’re almost there. Here’s what we’ve been noticing:

Rhonda Eviston, Senior Director

The COVID-19 pandemic has thrown a curveball into the lives of all youth, upending their daily lives in ways they had never imagined. From canceled proms to Zoom-school, big and small challenges arose. Youth turned to socializing via video games, crafting with their families, and catching up on their favorite shows. While 2020 affected everyone differently, we all anticipate a more positive future, especially young people.

Mary McIlrath, Senior Vice President

With much of 2020 in the rearview mirror, and youth looking ahead to a gradually healthier, more normalized 2021, we pause to look back at the milestone events that shaped the past year. Even while many adults say they’d like to forget 2020 and start from scratch, for youth, each year is a lifetime that they can’t forget, and its events deserve to be acknowledged.

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