Back to top
Youth Culture

A Decade of Shifting Youth Culture

Where did the time go? It’s hard to believe that YouthBeat® has been keeping a pulse on kids, tweens, teens, and parents for over a decade now and we’re still going strong! We’re amazed at the amount of data we’ve collected over the years tracking the evolution of youth culture.

Mary McIlrath, Senior Vice President

With much of 2020 in the rearview mirror, and youth looking ahead to a gradually healthier, more normalized 2021, we pause to look back at the milestone events that shaped the past year. Even while many adults say they’d like to forget 2020 and start from scratch, for youth, each year is a lifetime that they can’t forget, and its events deserve to be acknowledged.

Mary McIlrath, Senior Vice President

Amid the pandemic of 2020, families are getting creative in their ways to maintain festive traditions. They might not be able to snap a selfie with a mall Santa, but they can feast on family favorites and hold responsibly-distanced outdoor Hanukkah, Christmas, and Kwanza gift exchanges. Food and family are the constants, though the gatherings will be smaller, and the venues are less likely to involve a change of scenery. Some families are even going camping or all the way off the grid. For parents, shopping for and shipping gifts are top of mind.

Rhonda Eviston, Senior Director

Our YouthBeat® panel has some new and some traditional plans for celebrating Halloween this year. See what they have to say from our Say What? Video Journals: 

Mary McIlrath, Senior Vice President

So, shopping has been crazy for families this year, trying to stay on top of having enough hand sanitizer and snacks. Back to School season was so strange that we wrote three blogs about it—and it all started with Amazon Prime Days being postponed indefinitely in July.

Let’s all take a deep breath together (seriously…one, two, three, in, and exhale), and buckle up for holiday shopping for families in the age of the COVID-19 pandemic.

Mary McIlrath, Senior Vice President

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs. Hispanics make up the fastest-growing market segment in the United States.* As such, to coincide with Hispanic Heritage Month, we pause to celebrate the vibrance of Hispanic teens with a new eBook.  

Hispanic Teens research

A YouthBeat Spotlight: Starring Hispanic Teens

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs. Hispanics make up the fastest-growing market segment in the United States.* As such, to coincide with Hispanic Heritage Month, we pause to celebrate the vibrance of Hispanic teens with a new eBook.  

Liz Dibley, Senior Research Analyst

Our YouthBeat® panelists have had a lot to say about going to school this fall through our Say What? Video Journals. 

Contact Us