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Liz Dibley, Senior Analyst

Gaming is for everyone; all ages, genders, backgrounds, and skillsets. Video gaming is experiencing exponential growth as it becomes a shared pastime for more folks when in-person activities become untenable.

Mary McIlrath, Senior Vice President

One of our media clients recently reached out to the YouthBeat® team about kids’ perceptions of the diversity in TV programming that is available to them. It’s an interesting topic, and one that we’ve been writing about in our Trendspotters for several years. We’ve been taking note of not just the inclusion of ethnicities and LGBTQ+ characters, but also autism, food-challenged characters, homelessness, and differing abilities that require things like wheelchairs.

Mary McIlrath, Senior Vice President

Gen Z and Gen Alpha ResearchEveryone is talking about Gen Z right now—they’re the teens and young adults disrupting old notions of brand loyalty and success and requiring alignment with their value systems. At YouthBeat®, we’ve had them in our panels since they were preschoolers—and now some of them are starting to rejoin as parents.

Mary McIlrath, Senior Vice President

Last year there were two elephants in youth’s rooms—the pandemic and social injustice. Youth and their families reckoned with both, and we were with them every step of the way. Our annual Yearbook catalogues the relevant cultural happenings, the minutiae of everyday life, and the trends we see bubbling up that are important for brands to recognize when building strategy for the next several years. Plus, we offer sound advice for investigating young consumers’ needs to build a lifetime of loyalty.

Mary McIlrath, Senior Vice President

First, the exhale: Have you put on “real” pants after a year of Zoom calls in cut-off sweats? If the answer is “no,” you’re in good company. Our advice is to not worry; and while you’re at it, buy bigger pants. Case in point: Skinny jeans are now “out” and high-waisted, pleated, loose comfy jeans are “in.”

Liz Dibley, Senior Analyst

Throughout 2020 and into 2021, restrictions have been in place for many of our youth’s formerly in-person activities and events. Some, like sports, were canceled altogether, and others pivoted to video meetings for clubs or award ceremonies. Now our youth are raring to return to face-to-face interactions.

Jane Ott, Senior Vice President

March is Women’s History Month, and as a women-owned business, Youthbeat® can’t resist an opportunity to highlight strong women.  There are so many inspiring examples of women in history to highlight, but we are living women’s history in the making just in these first few months of 2021! The start of 2021 saw...

Liz Dibley, Senior Analyst

market research for teensAs the COVID-19 pandemic has impacted everyone’s lives in the past year, we’ve seen interesting trends for youth and how they’re spending their free time.

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