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C+R Blog

Crafting Surveys with the Mobile User in Mind - Part 1

Walt Dickie, Executive Vice President

Many news outlets have picked up the results from a recent report from the Pew Internet & American Life Project on "

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C+R Blog

Five Ways You Know You Have a Brand Loyalist

Robert Relihan, Senior Vice President

I noted recently that it is important to distinguish brand loyalists from simple brand users, even heavy brand users.

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C+R Blog

Four Things to Remember When Looking for Your Customers

Bob Relihan, Senior Vice President

One of the most difficult experiences for a focus group moderator is to be in a room with eight people who are supposed to be "loyalists" of a particular brand and discover that most could care les

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How to Develop 'Insights' that Mean Something

How to Develop 'Insights' that Mean Something

Walt Dickie, Executive Vice President

One of the advantages of sticking around an industry for a long time is that you have a decent chance to have known someone who left a mark on its development.

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C+R Blog

Likes and Dislikes of the Youth Audience

Gene Del Vecchio

I've spent a career investigating and dissecting what youth audiences want. While they gravitate toward the timely and contemporary, they still find great comfort in the timeless and true.

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C+R Blog

The Power of Metaphors in Market Research

Robert Relihan, Senior Vice President

Since my blog post on becoming better storytellers, I have been thinking quite a bit about metaphors.

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C+R Blog

Grocery Shopping with a Smartphone

Robert Relihan, Senior Vice President

About a year ago, I described how many smartphone apps could change the face of grocery shopping.

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C+R Blog

How Understanding Yard Signs Helps Us Understand Text Analysis

Walt Dickie, Executive Vice President

The town I live in is about to have elections, and while walking my dog this weekend I noticed that yard signs were blooming with the early crocuses.

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