Shaili Bhatt, Senior Director
Event coverage from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago of the session: "Crowdsourcing Your Research as Co-Creation" presented by Kevin Lonnie of KL Communica
Steve Stallard, Senior Vice President
When I look at all of the new technology-driven methodologies, it seems that technology and research are finally in sync. The explosion is unmistakable and the excitement is palpable.
Anne Wall, Senior Vice President
The research/consumer insights industry has developed a slew of new tools that harness both technology and the ways people currently interact with one another, with products and with media.
Robert Relihan, Senior Vice President
If you do focus groups long enough, you will end up having to defend them. In fact, you will end up having to defend them many times.
Walt Dickie, Executive Vice President
I've been enjoying Robert Markley's, Dying Planet, a terrific history of the narrative links uniting the Mars of
Amy Henry, Vice President of Youth Insights
At the Kid, Youth and Parent Power Conference in Florida last week, marketers, researchers and child advocates gathered to discuss trends and to share success stories.
Market Research haters get it wrong.
Two weeks ago I added the Grocery Gadgets app to my iPhone. Being compulsive, I also added it to my iPad.
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