Walt Dickie, Executive Vice President
Many news outlets have picked up the results from a recent report from the Pew Internet & American Life Project on "
Robert Relihan, Senior Vice President
I noted recently that it is important to distinguish brand loyalists from simple brand users, even heavy brand users.
Bob Relihan, Senior Vice President
One of the most difficult experiences for a focus group moderator is to be in a room with eight people who are supposed to be "loyalists" of a particular brand and discover that most could care les
One of the advantages of sticking around an industry for a long time is that you have a decent chance to have known someone who left a mark on its development.
Gene Del Vecchio
I've spent a career investigating and dissecting what youth audiences want. While they gravitate toward the timely and contemporary, they still find great comfort in the timeless and true.
Since my blog post on becoming better storytellers, I have been thinking quite a bit about metaphors.
About a year ago, I described how many smartphone apps could change the face of grocery shopping.
The town I live in is about to have elections, and while walking my dog this weekend I noticed that yard signs were blooming with the early crocuses.
Back to top