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C+R Blog

The Use of Crowdsourcing in Market Research

Shaili Bhatt, Senior Director

Event coverage from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago of the session: "Crowdsourcing Your Research as Co-Creation" presented by Kevin Lonnie of KL Communica

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C+R Blog

Don't Be Blinded By New Market Research Technologies

Steve Stallard, Senior Vice President

When I look at all of the new technology-driven methodologies, it seems that technology and research are finally in sync. The explosion is unmistakable and the excitement is palpable.

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C+R Blog

Why Hasn't Market Research Fully Grasped New Technologies?

Anne Wall, Senior Vice President

The research/consumer insights industry has developed a slew of new tools that harness both technology and the ways people currently interact with one another, with products and with media.

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C+R Blog

Three Things Only Focus Groups Can Do

Robert Relihan, Senior Vice President

If you do focus groups long enough, you will end up having to defend them. In fact, you will end up having to defend them many times.

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C+R Blog

Focus Group Moderators Can Learn from Geologists Dilemmas

Walt Dickie, Executive Vice President

I've been enjoying Robert Markley's, Dying Planet, a terrific history of the narrative links uniting the Mars of

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C+R Blog

Debunking Myths of Youth and Family Research

Amy Henry, Vice President of Youth Insights

At the Kid, Youth and Parent Power Conference in Florida last week, marketers, researchers and child advocates gathered to discuss trends and to share success stories.

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C+R Blog

What Market Research Haters Need to Know

Robert Relihan, Senior Vice President

Market Research haters get it wrong.

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C+R Blog

Apps Provide New Ground for Shopper Insights

Two weeks ago I added the Grocery Gadgets app to my iPhone. Being compulsive, I also added it to my iPad.

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