Steve Stallard, Senior Vice President
"Pure" ethnographic observation can be so telling. It strips away the noise and clutter from what's really going on.
Robert Relihan, Senior Vice President
Walt Dickie, Executive Vice President
C+R, like many of the companies that used to happily refer to themselves as "Marketing Research Companies," is finding itself less and less comfortable with our traditional moniker.
I'm not a news junkie, but I've always read newspapers.
The use of MROCs is burgeoning. They enable the researcher and the marketer to immerse themselves deeply in the lives of their consumers. The experience is incredibly rich.
Back to top