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Any Press is Good Press?

Any Press is Good Press?

Erika Hammer, Senior Director

When a nostalgic candy is no longer available; the business and your cheerful memories lose value. This appears to be the case for SweetHearts (Necco) who went out of business right before Valentine's Day.

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Millennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?

Millennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?

Alex Palermo, Senior Director

Millennials are finally aging into needing healthcare, and they’re not convinced that western medicine always has their best interests in mind. Millennials are also more likely to shop around for care or seek alternatives like telemedicine over traditional doctor visits.

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The State of Craft Beer

The State of Craft Beer

Where is craft beer most popular? We looked at data to determine states with the largest number of breweries per capita as well as the overall growth of the industry.

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Marvels of Stan Lee's Multicultural Universe

Marvels of Stan Lee's Multicultural Universe

Shaili Bhatt, Senior Director

As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.

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Not Your Parents’ DIY:  How the Economy and Technology Are Impacting the Future of the Home Improvement Category

Not Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement Category

Alex Palermo, Senior Director
Hillary Stifler, Vice President

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.

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Marketers Should Celebrate Hispanic Heritage Year-Round

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

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Brands College Students Love

Brands College Students Love

We looked at Google search volume to find the most popular brands, musicians, and influencers in 25 college towns across the nation.

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Less Is More:  Avoiding Choice Overload

Less Is More: Avoiding Choice Overload

Hillary Stifler, Vice President

Sometimes less is more when it comes to testing products and a simple solution can be what works best to understand a complex objective.

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