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Toys for Kids and Kiddults Alike

Toys for Kids and Kiddults Alike

Mary McIlrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c

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Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

Alex Palermo, Senior Director

Two years after the Affordable Care Act (ACA) was officially rolled out in 2014, healthcare is as different as ever. Consumers are not only changing how they approach health insurance, they are also changing the way they approach "shopping" for healthcare

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The New Independents (Singles) Attitudes Toward Relationships and Marriage

The New Independents (Singles) Attitudes Toward Relationships and Marriage

Anthony Bahr, Research Director

When C+R and TPN began researching The New Independents we supposed that a majority would be in a transient phase of their lives and were actively seeking a change in their marital status. Our research not only proved these hypotheses invalid, but it also

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Acknowledging Intimate Behavior: Harnessing Emotional Insights from Online Qualitative

Acknowledging Intimate Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan

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Find the Moments: Harnessing Emotional Insights from Online Qualitative

Find the Moments: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

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Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

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The New Independents Influence on the 2016 Presidential Election

The New Independents Influence on the 2016 Presidential Election

Anthony Bahr, Research Director

The New Independents also have massive political power. Other than Caucasians, no other demographic group within the United States holds a majority of the vote.

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Navigating Your Shoppers' Journey

Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

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