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The Use of Emojis in Market Research

The Use of Emojis in Market Research

Erika Hammer, Senior Research Director

Now, there's a vast library of these emojis that can be found on most devices and the number continues to grow. So instead of simply using the symbols to depict '

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The New E-Commerce: The Rise of Subscription Services

The New E-Commerce: The Rise of Subscription Services

Alex Palermo, Vice President

Why are online subscription services so prevalent? Because they're easy and effortless. Aside from their sheer ease of use, online subscriptions are popular among the millennial set for five main reasons

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How Our Environment Influences What We Buy

How Our Environment Influences What We Buy

Elena Lyrintzis, Research Analyst

The way we interact with environmental stimuli can seriously impact our purchasing behavior. We offer three environmental factors that shape purchases and why they matter for marketing.

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Seven Keys to Understanding the Parent/Child Shopping Dynamic

Seven Keys to Understanding the Parent/Child Shopping Dynamic

Terrie Wendricks, Vice President

Kids can have an influence and play a significant role in the purchase decision for kid-oriented products. Because of this, it is important for brands to consider the influence that a child can have on their parents for their particular category.

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The High Price of Being Single

The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

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Marketing to Hispanics: English? Si por favor. Espanol? That too.

Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.

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Think Beyond Demographics to Understand Your Consumers

Think Beyond Demographics to Understand Your Consumers

Hillary Stifler, Vice President

Demographics are no longer enough to profile consumers and determine how to communicate with them. People are more than their gender, skin color, the neighborhood they live in or their sexual orientation.

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Clean Food Label Initiative: A Warning for Brands

Clean Food Label Initiative: A Warning for Brands

Zach Olsen, Research Analyst

Although market trends in the past 15 years indicate a shift toward production and labelling of foods as "all natural," "unprocessed," and now as "clean," the FDA has not yet provided any approved definitions for these terms (or any variations of them).

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