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Acknowledging Intimate Behavior: Harnessing Emotional Insights from Online Qualitative

Acknowledging Intimate Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan

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Find the Moments: Harnessing Emotional Insights from Online Qualitative

Find the Moments: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

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Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

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Navigating Your Shoppers' Journey

Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

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What Kids Want for the Holidays in 2015

What Kids Want for the Holidays in 2015

Mary McIlrath, Senior Vice President

Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.

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The New Independents: The Single Adult is Not Who We Thought they Were

The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their

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The New Independents: Marketing to the Single Adult

The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.

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Why You Should be Marketing to Grandparents

Why You Should be Marketing to Grandparents

Sharon Seidler, Senior Vice President

There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).

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