Lynne Bartos, Vice President
As researchers, we can employ a few different Behavioral Economic techniques to help ensure that people are more honest when taking our surveys.
Jorge Martinez, Vice President
Marketers of the world take note: being inclusive pays off. Make sure your campaigns are illuminated by the power of inclusion and diversity so that the power of people itself makes your brands’ connections to them impactful.
A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
Alex Palermo, Vice President
There has recently been much discussion about the use of social media in market research, and how it can be applied to pharma research.
Anna Rossi, Associate Analyst
It is important to understand the most appropriate way to speak to LGBTQ consumers and measure their sexuality to lead to the most actionable insights for your brand.
Hillary Stifler, Vice President
In today's political and social climate it is especially important for marketers to understand culture from a diverse lens when planning advertising.
Mary McIlrath, Senior Vice President
How much disparity exists between the jobs we dream of and the jobs we'll most likely get? We polled more than 400 teenagers to find out.
Shellie Brigando, Senior Layout Specialist
Women in the world of advertising and market research owe a great debt to Jean Wade Rindlaub and the many other women who have paved the path we pursue.
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